How are brands helping their stores--and themselves? They are telling retailers that Bridge is a sales solution for them. For example, Pampa Bay doubled its sales vs. last year on the Bridge platform. One way Pampa Bay increased its sales is by consistently promoting its Bridge service across various mediums. When one visits the Pampa Bay site, one can see the platforms the brand uses in the upper right-hand corner. We can see the brand uses Facebook, Instagram, Pinterest, and Bridge. Pampa Bay wants stores to join it on Bridge because of these four networks, only Bridge is dedicated to helping retailers. (The other three platforms are often meant for sharing news with the end consumer.) Pampa Bay knows that Bridge is the only platform that allows brands to sync their products in real-time with retailers' stores via Product Syncing. The brand can also share retailer-specific news and files.
Pampa Bay also includes the Bridge logo in its print advertisements in industry publications (View example here). Pampa Bay is consistently promoting its Bridge marketing platform. This enables it to control its products and branding, and grow its sales.